Twitter recently passed 500 million users (although only 176 million are considered “active users”). Until now, those 500 million people/companies/organizations seemed like a mish-mash of accounts spread around the world to me. I know my little corner of the Twitterverse, but I didn’t know much about the average Twitter user. I’ve always wondered — who uses Twitter? Beevolve is here with the answer. They recently broke down the Twitter analytics to give us a “large-scale in-depth study of Twitter users.”
Taking information from 36 million Twitter profiles around the world, Beevolve broke down “every minute detail…to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users.” So, who uses Twitter? Here are some of the most interesting things Beevolve found:
25% of Twitter users have never tweeted
It’s easy to look at an account with 0 tweets and think that person is “inactive”, but in reality they are just as active on Twitter as someone who tweets 100 times a day. Instead of making their voice heard; they’re just taking in the conversation. I’m honestly the same way with Facebook. I rarely post anything on my personal page, but I enjoy keeping up with friends on my news feed.
According to Beevolve, ”gender information is not readily available on a Twitter user profile,” so they determined gender by looking at user names, profile pictures and other parameters. So, this figure probably isn’t precise, but when you look at it in voting terms, I’m sure there’s a +/-2% margin of error (I pulled that figure out of nowhere). In other words, women might not exactly make up 53% of Twitter users, but it’s probably close.
74% of Twitter users are 15-25 years old
Beevolve admits that more teenagers are willing to include their age on their Twitter profile and in tweets than us “older” folks, but at least this gives us a feel for who’s romping around the Twitterverse. Here are the rest of the Twitter analytics by age: 26-35 (14.9%), 36-45 (5.5%), 46+ (6%).
The average Twitter user has 208 followers and follows 102 people
That’s the “average” Twitter user. The majority of Twitter users (81%) have less than 50 followers (6 out of every 100 have no followers) and are following fewer than 50 users (1 out of every 10 don’t follow anyone), leading Beevolve to determine that “there seems to be a strong co-relation between the number of followers and following.”
On average, females send more tweets than males
Over the duration of Beevolve’s Twitter analytics breakdown, the average female tweeted 610 times, while the average male tweeted 567 times. So, not only are more women using Twitter, but they’re also more active than men on the social network as well.
What’s important to the average Twitter follower?
The question now isn’t just “who uses Twitter?” It’s what are people using Twitter for? Analyzing keywords in a Twitter profile, females talk more about family than anything else (with arts, entertainment (music, movies, etc.), education and publishing rounding out the top five in order), while men are more likely to mention technology (with entertainment, arts, family and sports following in that order).
70% of twitter users don’t have their bio specified
This is one of the craziest stats in the entire study to me. I can understand not writing a bio for yourself if you use Twitter for fun, but this is ridiculous if you’re using Twitter for business. It’s important to pack your Twitter bio with searchable keywords. If you do that, people can actually find you (which is the whole point, right?)! Beevolve also mentions that about 12% of Twitter users protect their tweets. Again, this is fine if you’re using Twitter for fun, but it’s foolish for business. In my work with PowerUP Social Media (social media for real estate), I found that thousands of real estate professionals protect their accounts. That’s basically like sitting in your office with the door locked, watching a perfectly good client come to the door and not letting them in. It doesn’t make sense.
The Beevolve study goes much deeper into breaking down Twitter analytics (click here to see the entire study), but these were some of the most interesting stats I found. The information at the minimum gives us a glimpse into the most active demographic on Twitter and what’s really important to them. That is crucial information to any personal brand or business trying to monetize/market on Twitter. If you’re Justin Bieber — Twitter is your haven (which explains why he has nearly 29 million followers). But if you’re trying to sell Depends on Twitter, you’re probably barking up the wrong tree.
I’d love to hear what you think about the Beevolve study! You can leave a message below or connect with me on Twitter, Facebook and Google+. Don’t forget to check out more social media madness on http://allaroundtim.com!