Google+ Outranks Facebook In Recent Survey

I was waiting for my sportscast last night at work, so I decided to peruse our show’s rundown (list of stories running in the newscast) to see if there was anything interesting. I quickly found a story titled ‘Google+ Beats Facebook’. I’m a social media geek, so I clicked to read it. I was stunned by what it said – so much so that I went immediately to the internet to make sure his information was correct — and it was.

Google+ Better Than FacebookIn a recent survey, Facebook ranked lower than Google+ in customer satisfaction. In fact, Facebook was the lowest ranked of all measured social networks, and the American Customer Satisfaction Index, the firm that conducted the survey, says Facebook was the lowest scoring company of the 230 they measured.

According to the report, “Google+’s strong showing is a result of an absence of traditional advertising and what is seen as a superior mobile product. Google+’s strengths may be Facebook’s weaknesses, as users complain about ads and privacy concerns. However, the most frequent complaints about Facebook are changes to its user interface, most recently the introduction of the Timeline feature.”

The report, which is based on 5,000 surveys from the second quarter (whatever that means), lists Google+ and Wikipedia as the highest ranking social media sites. Both received a score of 78 (out of 100). YouTube (73), Pinterest (69), Twitter (64), LinkedIn (63) and Facebook (61) rounded out the list. For the first time since 2010, when the category was first measured by the ACSI, MySpace was not included in the rankings (and that’s not a surprise to anyone).

What Facebook lacks in customer satisfaction, Google+ lacks in actual customers. Facebook expects to reach one billion users by August, while Google+ claims to have 170 million users. Google can say any number they want, but as far as I’m concerned, no one uses Google+. I can post a million links, videos, comments, etc., on Google+ and not one of them will get a response. I honestly think people signed up for Google+ to see what it was about, and now their accounts just sit there stale. Please feel free to correct me if I’m wrong, but I know I’m not the only one who has this opinion.

No matter what the customer satisfaction survey says, Facebook will always reign supreme over Google+. That’s because Facebook users already have a firm foundation planted on the network. That’s where all their friends are (who knows if they’re signed up for Google+ or not) and where all their pictures, videos, etc., are posted. I don’t know one person who wants to start from scratch again — including me (even though you can still find me on Google+ if you want to connect).

Aside from a customer satisfaction survey, it’s unfair to compare Facebook with anyone other than Google+. Google intentionally set out to compete against Facebook when they started their quest last year. As far as what you get out of every social network, trying to compare Facebook or Google+ with Twitter, YouTube, Pinterest or LinkedIn is foolish. It’s like trying to draw a comparison from a bear, an eagle and a crocodile. All have a place in the food chain — although some are more important than others.

What do you think about this customer satisfaction survey? Are you happy with Facebook right now? Do you actively use Google+? I would love to hear from you about this! You can leave a comment right here, or connect with me on Twitter, Facebook and Google+. While we’re on the topic of social media, you can also find me on YouTube, Pinterest, LinkedIn and Instagram @AllAroundTim. I have all the bases covered!

Connect With Me On Social Media

I definitely wouldn’t call myself a social media expert, so I stick with social media geek instead. I don’t know what it is about social media — it just draws me in. One day Twitter is my favorite, the next day it’s YouTube, and the next it’s Instagram. I’m always down to learn about the next big thing in social media.

Social media plays a key role in the television news business. Most importantly it’s immediate. Breaking news no longer has to wait until the 6pm newscast, instead information is constantly being posted on Twitter, Facebook, etc. If there’s an Amber Alert these days – I guarantee you hear about it first on social media (long before you see anything on television or even hear about it on the radio). Social media is an outlet that wasn’t available in the past, but it just might save a life now.

The other cool part about social media and broadcasting is that it has opened a line of communication between news personalities and the viewers. It used to be that the viewing audience got to know their favorite newscasters every night watching TV in their living room, but now us newscasters can get to know our fans and followers. We can have actual conversations with people we had absolutely no contact with in the past. That’s been the most fun part for me — truly making new friends over social media.

I was working in Spokane for the last five years, but I was just hired as a sports anchor/reporter in Seattle. That means a major jump in market size for me. Before I made the move to Seattle though, I had more Twitter followers than any other television personality in Spokane (as brought to my attention by I’m not trying to boast; I’m simply showing you how much passion I have for social media and how much I respect the role it plays in my profession.

Just like the thousands of followers and friends I already have on social media, I would love to get to know you too! There are plenty of places you can find me on the internet these days. Instead of searching around, I’ll make it easy for you with the following links:

Facebook | Tim Lewis Page
Google+ | Tim Lewis Page
Twitter | @AllAroundTim
LinkedIn | Tim Lewis Profile
YouTube | Tim Lewis Channel
Instagram | @AllAroundTim (no link since it’s only an app)

It’s going to be interesting to see what comes up next in social media, and how it’s going to affect the broadcast industry. I can promise you this — I’ll be all over the next “big thing.” It’s becoming more clear that social media is not a fad; it’s here to stay forever (and I think it’s to the benefit of everyone).

Let’s enjoy the social networking ride together. Leave your social media information in the comment section of this post, and I’ll be sure to follow you too!